But what happens when activists seek to emphasize their similarities to straights, as they are motivated to do during a post-gay moment? Drawing on interview and archival data of a college LGBT student organization, this article argues that in a post-gay era, activists construct collective identity using an inclusive, distinction-muting logic of " us and them. Consistent with conventional wisdom, LGBT activists construct collective identity using an oppositional " us versus them " formation during those times when they strategically deploy their differences from heterosexuals. Falling under the rubric of " post-gay, " recent changes in gay life challenge theoretical accounts of collective identity by creating effects that, while acknowledged, have not yet been articulated using a parsimonious and portable framework.
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